3 Easy Tweaks to Automate Your Sales Funnel
Want do get more done in less time?
I’m sure you do 🙂 If you haven’t think about it yet, Automation is your friend when it comes to improve your game by smoothly navigate your prospects and clients through your sales funnel.
Tweak #1 – Leverage Your Download Pages
Once people opted-in to your free report they will be sent to the download page. You have a second opportunity here to let them know ‘what’s next? ‘ by including an offer to a related, low-cost product that will give them a chance to learn more about you.
When they opt-in to a paid product, consider offering a complementary product instead.
If you’re protecting your download pages with a membership script, offer upsells based on what they already own, making the choice even easier for them.
Another area where I take advantage of a destination page is the confirmation page of my double-opt-in mailing list. (see screen capture below)
That’s the perfect place for an invitation to LIKE your Facebook Page (simply embed the Facebook Page Plugin) or ask them to join your Facebook group or even expose them to a quick upsell.
Imagine…they just opted-in to one of your lists! Why would they not LIKE your Facebook Page (if not already done) while they are not on Facebook but on your website and in their mailbox?
The rule of thumb to follow is that whenever a reader lands on a page of your website, he/she should be offered the next logical step. When you write your blog posts or create your download pages, keep that in mind, and your funnel will practically fill itself.
Tweak #2 – Build Your Mailing List Inside Your Blog Posts
Opt-in forms are all over your website; in the upper right corner of the sidebar, in the footer of each page of your website and more, here and there, as all smart business owner knows they need many to build and segment their lists.
You might even have a pop-up to capture attention as visitors are about to leave. But do you have a solid call to action at the end of your blog posts?
When new readers are finished consuming your post, they are primed to learn more. Give them the opportunity by offering an opt-in at the end of each post.
Here’s a great example from my online friend Lynn Terry’s Clicknewz Blog:
Even better, make it a logical next step by creating a related offer for each post. Called a content upgrade, these offers typically consist of a simple checklist or worksheet, and capture attention by providing even more information about a topic they’re already interested in.
Tweak #3 – Guide them to additional information with Related Internal Links
Posts that link to each other encourage search engine bots to crawl your site more thoroughly, and help boost the rankings of your most relevant posts. Not only is this strategy good for keeping visitors on your site, but Google approves as well. 🙂
Internal Linking is one of the most critical factors of On-Page SEO because they help search engines better understand your site.
How often do you revisit old blog posts to link to newer content? This is an important maintenance job that will help provide visitors with the information they’re looking for by linking related posts together. You could hire a virtual assistant (VA) to help you with this task.
What other tweaks did you found to be helpful in the automation of your sales funnel? Let us know in the comments below!
To your prosperity!
Your Online Visibility Trusted Advisor