Facebook says it plans to transform the News Feed to promote “meaningful posts”
Yep, Facebook is re-tweaking its Newsfeed again! With time we will see if these changes are really sweeping.
The newsfeed algorithm will now prioritize friends and posts that spark comments between them at the expense of public content, news outlets and most importantly, will affect the time spent and ads you see on the social network. Should we panick? Not at all ! Mazdak Rezvani tells you why:
Newsfeed is kicking brands and businesses to the bottom of the page. But instead of despairing, marketers should look to chat for a better, more direct way to engage people on Facebook.
By now, you’ve probably heard about Facebook’s January 11th announcement that it will be making seismic changes to its Newsfeed. Zuckerberg and co. plan to deemphasize content from businesses, brands, and publishers, and focus instead on social interactions with family and friends. In other words, if you are a brand or a business on Facebook, you can kiss your organic Newsfeed reach goodbye—effective immediately.
Facebook itself has been entirely frank about this: “Pages may see their reach, video watch time and referral traffic decrease,” the official statement reads. Instead of helping people discover relevant content, their product teams will be focused on facilitating “meaningful social interactions” between people and their so-called friends.
In the wake of this announcement, one question has been on the mind of every marketer and every small business owner across the globe: am I screwed?
The answer is: no, you’re not screwed.
Read full article: Facebook’s Newsfeed Changes : A Marketing Opportunity in Disguise
So how do you reach these newly engaged Facebook users?
The dirty secret about Newsfeed is that it was never your most optimal marketing channel in the first place. In fact, it wasn’t even your best organic marketing channel on Facebook. Newsfeeds are frenetic and oversaturated; it came as no surprise when Page engagement fell more than 20% in the first half of 2017.
Instead of Newsfeed, brands should be focusing on Facebook Messenger. Messenger is the best organic channel to engage people in those deeper, more meaningful interactions Facebook is pushing. Because you can deploy a chatbot that engages people 1:1, Messenger is anything but passive. It’s a dynamic, two-way channel to your existing and future customers. It’s conversation driven, which means that you can talk to your customers, instead of just talking at them. It’s also massive: people exchange over 1 billion messages with businesses’ chatbots each month.
What I understand from all of it, is that Facebook does not appreciate the fact that public content, more than posts from our friends, are taking the timeline away from their mantra: help us connect with each other.
What do you think? Leave us a comment below!