5 Tips for Publishing Great Content on LinkedIn

Now that you have a LinkedIn profile, what’s next?

Beyond the fact of searching viable connections (people you already know or worked with), publishing content should be at the top of your to-do list. Publishing the right content on your feed as well as in your groups will attract potential leads and increase your credibility and expertise.

Photo by rawpixel on Unsplash.com

Publishing an article on your timeline and then copy/paste that same exact article to all the groups you belong to is not a good idea. It will get your LinkedIn account frozen faster than you can sneeze. LinkedIn does not tolerate spammers so post your content carefully.

If you want to post both to your timeline and to your groups (which is a smart strategy), either post on two different topics or rewrite one article so it covers the same topic but not with the same wording. An editorial calendar is helpful when it comes to planning your social media posts.

“Publishing content” are words that scare you? Rest assured it is much easier than you think!

Here are a few tips to follow:

1. Know your audience and your industry.

The better you know your audience, the more effectively you can create appealing content ideas. Publish information they can use.
Do you know what problems plague them? Offer daily action steps to help solve those problems. Are there big changes coming or new laws affecting your industry? Explain those changes in lay terms in a short article.

2. Include photos for more engagement and interest.

Photos used in articles should relate directly back to the main topic. Photos also help break up a large page of text, which can be intimidating for even the best readers to tackle online. Purchase photos legally from stock photos houses or use Unsplash.com for completely free photos. Never copy/paste from Google Images; that’s copyright infringement.

3. Ask questions and provide insight.

Are there misconceptions about your industry or what you do? Clear these up in a simple Q&A article. Create a whole Q&A series with the questions you receive online as well as via email or your help desk. When you ask questions you may also discover a new pain point which you can then discuss or create a new product to address it.

4. Give people a behind-the-scenes look into your business and what it’s like to work with you.

This topic lends itself to a fun video series where you can address exactly what you do and who your ideal clients are. Don’t be afraid to clearly identify your ideal clients and let them qualify themselves to work with you. The worst thing is to sign on with someone who can’t afford your prices or who won’t do the work necessary.

5. Include a call to action on all your posts.

What should your reader do next: Join your email list? Call you for a consult? Meet you at a local networking event? Gently guide your reader to the next step in your sales funnel. Relate the Call to Action to the topic of the post.

When in doubt about what to publish, consider outsourcing the content creation to an experienced freelancer. They will brainstorm ideas and help fill in your editorial calendar rather quickly as well as prepare your content so all you need to do is approve it and publish. Extend your knowledge and expertise to your audience with your content. You just never know how your content will affect someone or to whom they will pass along your articles.

Janice Dugas | Online Visibility Trusted Advisor

PS: Check out our social media workshops calendars for the next LinkedIn sessions. Be sure to leave a comment on this post and to join my community by including your first name and primary email address at the top of the right-hand column of this blog. Let’s connect!