An Indicator That Social Media Is Playing A Key Role in SEO

In this video, Matt Cutts, head of Google’s Webspam and Search Quality team talks about how Social Media marketing can converge with SEO results.

Therefore, it is imperative that all traditional and/or mobile sites gets compliant to the key factors that will determine their rankings in the Google SERP:

• Speed
• Formatting
• Relevance

“(…) As always, we want to help you find the most relevant answers among the billions of interconnected pages on the web. But relevance isn’t just about pages—it’s also about relationships.” (…)

First, social search results will now be mixed throughout your results based on their relevance (in the past they only appeared at the bottom). This means you’ll start seeing more from people like co-workers and friends, with annotations below the results they’ve shared or created. So if you’re thinking about climbing Mt. Kilimanjaro and your colleague Matt has written a blog post about his own experience, then we’ll bump up that post with a note and a picture (…)

Posted by Mike Cassidy, Product Management Director, and Matthew Kulick, Product Manager

Read the full article => An update to Google Social Search

To the light of the above conversations, an optimized website, a blogging platform and engagement via social networks does have a major impact on the quantity and quality of links and will greatly benefit our “virtual” properties.

Janice Dugas | Your Online Visibility Trusted Advisor