An Indicator That Social Media Is Playing A Key Role in SEO
Matt Cutts,former head of Google’s Webspam and Search Quality team advised in the past that Social Media Marketing can converge with Search Engine Optimization (SEO) results. It is still relevant nowadays. Therefore, it is imperative that all traditional and/or mobile sites gets compliant to the key factors that will determine their rankings in the Google Search Results (SERP):
Website optimization, an engaging blog, and robust participation in various social media platforms, when combined, can result in a significant increase in both the quality and the quantity of inbound connections. By embracing and effectively utilizing these resources, we can greatly benefit our invaluable “digital” assets.
WEBSITE & BLOG
In the digital realm, a well-configured website is analogous to a powerfully tuned motor, resulting in increased organic traffic and improved search engine results. By utilizing the most up-to-date search engine optimization techniques, we make certain that our website is highly noticeable among numerous rivals.
An user-friendly design and effortless navigation contribute to a seamless browsing encounter, enticing visitors to stay for longer, delve deeper, and potentially revisit in the future.
Possessing a strong blog enables us to consistently share relevant and valuable content with our target audience.
The platform serves as a hub where our knowledge can be shared, industry trends can be observed, and our leadership abilities are recognized.
As we establish ourselves as reliable sources of information, our website becomes more attractive to other respected websites, leading to more backlinks and ultimately enhancing the credibility of our entire “digital” portfolio.
In today’s connected society, social media platforms have become the primary means of communication and information sharing.
Limiting ourselves solely to our website and blog would hinder our efforts to reach a wider audience. Engaging actively on various channels, such as social media, enhances the reach of our content. Additionally, this interaction encourages discussions and sharing of links, directing curious individuals to our online presence. Furthermore, the engagement and exposure gained through social media attracts the attention of potential partners and influential figures, leading to the establishment of valuable backlinks from diverse sources.
KNOW-LIKE-TRUST (KLT Factor)
Combining these elements effectively enhances our online visibility, cultivates a thriving community, and secures our reputation as an esteemed and reliable authority in our industry. Nurturing and enhancing this comprehensive online environment results in exponential expansion in both the quality and the quantity of links to our website.
As a result, our digital assets will prosper, establishing themselves as significant and lasting players in the constantly evolving virtual world.
To Your Success!
Janice Dugas, Marketing Strategist and Entrepreneur helps business owners maximise their online presence with social media. Join her community by claiming your free guide Your Story Your Brand, a great workbook to uncover your story and share your gifts and talents with the world.
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