A comprehensive SEO strategy for your website will elevate your online presence and allow performance metrics

In other words, you need a solid SEO strategy and a way to measure results because trying to get traffic to your website without a solid plan is a bit like driving around with a vague destination in mind, but no directions on how to get there.

You may eventually make your way to where you want to be, but it will take a lot longer and require more effort than if you had your route mapped out.

Website Traffic

The same holds true with website traffic in general, and search engine optimization in particular. With a solid strategy, you will have a goal in mind, and a plan for what to do to get there. Even if you’re new to SEO and you don’t quite understand what it will take to get a certain keyword ranking, or even what a realistic keyword goal is for you, it’s good to have a plan.

You can always tweak and adjust both your plan and your strategy as you go along.

When you have a workable strategy with defined goals, and a way to track the results you are getting over time, it becomes easy to determine if your strategy is working. Without either of those, you’re guessing at best, and that’s not a good business practice. Search engine optimization takes time and effort. And if you’re hiring someone to help you, it can involve quite a bit of money.

Basic SEO

To start, learn the basics of how SEO works. Set up a good Website Analytics program so you can start to measure what traffic you’re getting now and where new traffic is coming from.

Google Analytics is a great program that will grow with you. Install it, look through the reports, start to learn to use it and expand your knowledge as you go along.

At its core, Google Analytics collects data about website visitors—where they come from, which pages they visit, how long they stay, and what actions they take. This information is key for making informed decisions about how to improve your website and tailor your content to better meet the needs of your audience.

For novices stepping into the world of web analytics, Google Analytics can seem overwhelming at first due to its depth and breadth of data. However, it is structured to grow with you, starting from the basics and expanding to more complex functionalities as your proficiency increases.

Google offers extensive resources, including tutorials, forums, and courses through the Google Analytics Academy to help you expand your knowledge and make the most of the platform.

SEO Strategy

Your next step will be to formulate a strategy. This should be a five-step process that includes:

• 1. Determine your ideal target audience.
• 2. Figure out what they are looking for and what keywords and key phrases they use.
• 3. Generate high-value content around those terms.
• 4. Implement on page and off page optimization.
• 5. Track results and adjust as needed.

 

From there you can expand on what’s working, identify more audiences, more terms, and create more content, and slow down on what isn’t working.

One important thing to keep in mind is that search engine optimization takes time and that you’re building your site’s reputation with the big search engines over time.

Don’t give up on your strategy too soon and whatever you do, don’t throw in the towel !

To Your Web Visibility Success !

Janice

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Janice Dugas, a digital growth strategist and entrepreneur, assists local businesses and solopreneurs in expanding their audience by enhancing their web visibility. Claim your free copy of ‘Boost Your Digital Presence: 11 Steps to Increase Your Online Visibility’ to improve credibility, profitability and keep moving forward towards your goals.

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