Category Archives: SEO

How To Use Social Networks To Improve SEO

Janice Dugas Posted on by

It is highly recommended to use social networks to improve SEO as it is a powerful approach into short-term strategy. In fact, in today’s extremely socialized world Facebook and Twitter are just as vital for businesses as Google and Bing. Moreover, nowadays social media marketing and search engine optimization are often considered as a single whole. Source: rankactive.com Courtesy of: RankActive   Below are the above 6 tips to improve SEO with social networks 1. Driving more referral traffic: Great … Continue reading →

Understanding Your Target Market

Janice Dugas Posted on by

What’s Your Target Market Searching For? The key to using the right keywords and keyword phrases is to know what your target audience is searching for. You want to figure out what keywords your potential customers are using. You will find out they are using natural language and asking questions, not just typing in search phrases. When you know this, you can design your content around those keywords and what you are promoting simultaneously. Define Your Target Market Everything starts … Continue reading →

SEO Keywords and Key Phrases

Janice Dugas Posted on by

What are Keywords and Key Phrases? Just like a keyword is a single word used as a search query, a key phrase is two or more words typed as a search query. To attract the right visitors to your website, you need to use keyword phrases instead of just single keywords in your content. This helps search engines match users to results that are more relevant to them. Technically, keywords and keyword phrases are terms referring to short and long … Continue reading →

You need SEO to build organic traffic to your site

Janice Dugas Posted on by

Why You Need SEO Traffic SEO, or search engine optimization, is the method by which you improve or “optimize” your website. The content on your website as well as the content you create off of your website for your ideal audience is also important for SEO purposes. To do SEO well, you need to know your audience, including geographic, demographic, and psychographic variables, understand your competition, be able to describe the problems you solve for your ideal target audience member … Continue reading →

An Indicator That Social Media Is Playing A Key Role in SEO

Janice Dugas Posted on by

An Indicator That Social Media Is Playing A Key Role in SEO In this video, Matt Cutts, head of Google’s Webspam and Search Quality team talks about how Social Media marketing can converge with SEO results. Therefore, it is imperative that all traditional and/or mobile sites gets compliant to the key factors that will determine their rankings in the Google SERP: Speed Formatting Relevance   “(…) As always, we want to help you find the most relevant answers among the … Continue reading →