Ungating Content: The Key to Boosting Website Traffic and Engagement
People may want to know you before they subscribe to your email list. They may want to learn a little bit more about you, your expertise and your passions. They may be curious as to why you want to connect with them. They may just be looking to brush up on your skills.
It’s a good idea to write a short bio that explains who you are, what brings you joy and how you can help others. You can include this on a landing page or in your About Page on your website.
But even better idea is to give them free access to previously gated content such as eBooks, whitepapers, and comprehensive articles that usually required users to complete a form or subscribe for access.
The philosophy behind ungating aims to draw new visitors to your site, engage with them, and eventually turn them into devoted customers.
“Ungating” has become a popular keyword in content marketing. It’s working. So, does that mean you have to wait until next month to start raking in the revenue? Nope!
Usually, this means that you’ll make more sales faster, and this is great for your confidence and your bottom line. You’ll also be able to reinvest back into your business, and this will help you grow even faster.
Ungating can amplify your content funnel in several ways.
Initially, it permits you to present gated content to new visitors, potentially prompting them to subscribe to your newsletter.
Secondly, it allows your subscribers to access your premium content, thereby incentivizing them to make additional purchases.
Thirdly, it grants your members access to advanced training, increasing the likelihood of them upgrading to your higher-tier membership.
Finally, it facilitates the creation and sale of more products.
By doing so, you effectively invite a broader spectrum of traffic! Your content becomes readily accessible to everyone, regardless of whether they have shared their contact details with you. This can boost traffic to your site and broaden your brand’s reach.
Boost Your Website’s Ranking
When your content is ungated, search engines can index it. This enables it to appear in search results and draw more visitors. Not only does this elevate your website’s visibility, but it can also augment its credibility and authority.
By eliminating the paywall for some of your high-quality content, you afford readers the chance to engage more deeply with your brand and consume more of your remarkable content. This increased engagement can result in extended site visits, increased social media shares, and heightened interest in your paid services.
By freely providing valuable information, you can cultivate trust with your readers. They’ll perceive you as an authority and will frequently revisit your website for additional assistance.
Concerned about not securing direct leads? There’s no cause for alarm! You can use ungated content to indirectly nurture potential leads.
By scrutinizing visitor behavior, you can adjust your content and marketing strategy to align with their needs, interests, and actions. Ultimately, this will steer them towards conversion.
it’s a sustained strategy that prioritizes delivering value, nurturing relationships, and establishing trust. By incorporating this tactic into your sales funnel, you can create a visitor-oriented experience that promotes engagement and facilitates conversion.
With heightened visibility, increased engagement, and enhanced trust, you’ll be in an optimal position to convert website visitors into loyal customers.
Janice Dugas, Marketing Strategist and Entrepreneur helps business owenrs maximise their online presence with Social Media. Join her community by claiming your free guide Your Story Your Brand, a great workbook to uncover your unique story and share your gifts and talents with the world.