Amazon Authors Central Page
Digital books make a writer’s work available with the click of a button. Selling digital products is a way to cut out the normal costs associated with a print book, although you can opt to have a print book created with Kindle.
Online marketing is the surest way to start a debate in a room full of writers but nevertheless the value of an Amazon Authors Central Page as a sales tool is crucial because it will not only help you to sell more books by grouping them all on one page for your fans to find, it also helps build your legitimacy as an author and help your readers connect with you in more places.
Every author, regardless of when or what they’ve published, has an Author Central page. But many authors have not claimed theirs.
To claim the page, you must sign in and add content. First, make sure that all of your books are claimed under your author page. It’s easy enough—simply list them in Author Central by inserting their ISBNs and posting them to your page. Amazon will double-check your entries for accuracy. Once they do, you’ll find a library of your books on your Author Central page.
Your Author Bio Page
The author bio area on Amazon is the perfect spot to sell “the author”. You can tell people about your website, other books you’ve written, and any other actions you want them to take.
Your bio is normally written in the third person. Media professionals and people who ask you to be a guest speaker often use your author bio when promoting you.
Include the following relevant details in your bio:
• The title of your book
• Your area of expertise
• Major media coverage you have received
• Publications you write for
• Relevant business experience for business related services you offer
• A link to your website
The description of your book, reviews, and the author bio page are perfect spots for selling yourself and your book.
As a great example, I recommend you check out the Amazon Author Central page of one of my favorite mentor, Connie Ragen Green. 🙂
Promotion and Marketing tips
• Get readers into your email subscription list. People who buy your books are customers. Get them to sign up for your list by offering a bonus gift such as a related report at the front and end of your book.
• Offer additional content with an income-generating offer. You can add this link to your author bio page.
• Promote your book on social media such as Facebook, Twitter, and LinkedIn. Social sharing is one of the fastest ways to get traffic to your sales page. Post regularly on social media to get exposure to your bio page and to your book. Customers build trust and relationships with you through your social media page.
• Use your existing assets. This means posting articles on your blog, sending emails to your existing customers, and talking about your book in your newsletter.
• Include links to your book in forum signatures, email signatures, and your social media profiles.
• Provide guest blog posts for relevant blogs.
• Submit a press release to PR sites about your Kindle book. Talk about why you wrote the book and whom it benefits.
• Do some paid advertising such as Pay per Click, classified ads, sponsored ads in other people’s newsletters, on websites, and on Facebook.
• Create a bundle if you have more than one related book.
• Offer discounts and special promotions to repeat customers. Give away a free version of your book for a few days to build interest.
• Create an eye-catching sales page for your book and sell it on your professional author website.
Hope you enjoy implementing these great book marketing tips. 🙂
To your prosperity!
Janice Dugas | Your Online Visibility Trusted Advisor