Google Analytics Helps Measuring Social Media Traffic
Wondering where the traffic to your website is coming from?
With a Google Analytics account, it is very easy to see what the traffic drivers are and as you check out the statistics, social media is likely to be among the first three traffic sources.
To see the channels sending traffic to your site on Google Analytics, go to : Acquisition > All Traffic > Channels.
Included in this section will be traffic from social media.
You can compare traffic from social media right beside traffic from other networks, and therefore easily see the impact social media has on your site’s traffic.
How you structure your social media posts and the share worthiness of your content will determine the amount of traffic you will generate from social media and the level of engagement from readers.
Keep in mind that image based content attracts more engagement as compared to text based posts, that is why it is so important that you include images, videos and other forms of visual content in your social media publications.
Keep an eye on your social media stats to understand which content is performing well and how you can leverage it to increase your overall social media engagement. If you can get this combination right, you can create sustainable stream of high converting social media traffic to your blog or website.
With the amazing reports from Google Analytics at your disposal, it’s possible to see the exact impact of social media on your business.
If not yet done, open your account and start getting feedback about visitors to your web site!
Janice Dugas | Your Online Visibility Trusted Advisor