We live in an era of media overload and, as entrepreneurs, need to become a unicorn in our respective fields of expertise to stand out and achieve the success we desire and deserve.
Improving Visibility & Building Credibility
Indeed, in this social influence age, where every industry is just saturated with so called ‘experts’, and everyone and their cat has been called a ‘guru’, it is more important than ever to figure out how to rise above the noise so you can be known as an authority in your field.
The path to that level of expertise can be very long and difficult, but there is a 3-step shortcut to get there faster, if you commit to get into action.
STEP 1 : blogging on your website twice a week and syndicate the content on social media.
STEP 2 : publishing eBooks and downloadable reports on your topics.
STEP 3 : broadcasting (audio & video clips).
Implementing the above 3-steps will massively grow your business and expand your audience.
Since 2008, I have tried and tested many different approaches and can vouch today that improving visibility and building credibility are the best strategies to move closer to your goals in the quickest time possible.
New customers cannot be attracted to a business’s website if it’s not visible online. Business owners can use SEO tools but they still share a slice of responsibility when it comes to improving online visibility.
Here are some practical ways to increase visibility for your business:
- Create engaging content in various formats
– Text (blog posts, articles, eBooks)
– Audio (audiobooks, podcasts)
– Video (thematic playlists on YouTube channels)
2. Make good use of search engine optimization (SEO)
3. Leverage the power of social media
4. Build a network. (LinkedIn, Mighty Networks)
Rest assured, doing all of this is easier than it sounds — it just takes practice. 😊
Blogging is a powerful tool to share your knowledge and expertise with your audience and broadcasting can be set up fast and easy to create audios and videos.
Sharing your message with the world will attract people who will most benefit from what you have to offer and will establish yourself as an authority on your topic..
“Credibility is a basic survival tool” ~ Rebecca Solnit
Visibility is also important for brand reputation as it helps a website stand out from its competition. Being exposed to a larger audience builds brand awareness, and let people know who you are and how you help.
As an entrepreneur, you are the brand of your business and want your reputation to precede you. It comes down to the KLT factor: people will do business with someone that they ‘know, like and trust’. Build that trust.
When you are being found, you can then serve with excellence, build social influence, and create a following of raving fans.
When you are improving visibility and building credibility on a consistent basis, people will tell you that they see you everywhere.
Isn’t that great? I surely think so!
Remember, every business starts with visibility & exposure and to succeed in business, you have to do what other people do not do, do not know how to do, or do not want to do.
“Do what others won’t, for a year; Live the way others cannot, forever.” ~ Connie Ragen Green
Today’s world is all about self-promotion and it makes sense in an entrepreneurial economy where we can leverage ourselves to create a new life with more time and financial freedom, which is what we’ve always wanted.
Be findable online for ultimate visibility and profits.
You can do it!
Janice Dugas, Marketing Strategist and Entrepreneur helps business owners maximise their online presence with Social Media. Join her community by claiming your free guide Your Story Your Brand, a great workbook to uncover your unique story and share your gifts and talents with the world.
#onlinevisibility #buildingauthority #online credibility #entrepreneurship