Replacing Blogging With Social Media

If you are looking for ways to be an online person without having to create articles of 750 words or more to nurture your blog, you might be tempted to rely solely on social networks to share your voice and your message.

I’ve met quite a few entrepreneurs sharing ideas, strategies, events, products and services on social media only, as they had no website nor blog.

Being homeless on the Internet is not a very happy situation and the first thing you should do when coming online is to have a website to support your message.

As my good friend and mentor Connie Ragen Green says: ‘Your Blog is Your Home on the Internet‘. I totally agree. Who would want to build a house on rented land?…

Here are 3 reasons why you are better off blogging instead of taking solely the social media shortcut :

• Putting thoughts in words will ask from you to do more thinking, and research, therefore blogging makes you think critically.

• When you ask people to reply or comment at the end of every post, you invite reactions, and blogging therefore creates good interactions.

• After your post is published, share it on your favorite social media, be it Facebook, Instagram, LinkedIn or Twitter to increase your reach. You can also share on forums and articles platforms such as Medium.com and 750words.com

Substituting blogging with social media isn’t advisable. Instead, combining the in-depth approach of longer blog posts with the succinct, engaging nature of social media updates presents a more effective strategy for reaching your target audience.

This dual approach leverages the strengths of both mediums. Blogs provide detailed, comprehensive information, helping to establish your authority and expertise. They offer a space for deeper engagement with your audience, allowing you to delve into topics thoroughly.

On the other hand, social media’s shorter, more dynamic posts are excellent for capturing immediate attention, driving traffic, and fostering quick interactions.

By using both blogging and social media in tandem, you can not only reach a wider audience but also cater to different content consumption preferences, enhancing your overall marketing effectiveness.

Following is an excerpt from an inspiring article on Connie’s Huge Profit Tiny List blog in reference with blogging:

So what happened to blogging? I believe that most people, or at least most of the ones I come in contact with through my courses, programs, and within my community saw blogging as simply a temporary strategy in terms of building their businesses. Instead of embracing their blogs as a regular part of their writing, marketing, and communicating with their target audience, they let them go by the wayside and move on to other platforms.

Social media was seen as a replacement for blogging. This is far from what actually works. Email was hailed as a way to stay in touch with people instead of blogging. Not true either. Nothing replaces blogging regularly. Nothing.

What do you need to succeed in blogging today? Just four little things:

• A clear message, based on your core values and beliefs.
• A powerful platform, where people know they can always find you.
• A committed tribe, comprised of people who come to know, like, and trust you.
• A product to sell, based on what your community most wants/needs from you.

 

Your blog can do so much for you and for your business.

To your blogging success!

Janice

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I’m Janice Dugas, online marketing strategist and entrepreneur helping local businesses and entrepreneurs reach a larger audience, refine their message and grow their revenue.

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