Have You Set Up Your Linkedin Company Page?
If not, read on!
LinkedIn having a more educated and affluent audience than some of the other popular social media sites for business, creating a LinkedIn Company Page is truly an effective way to leverage your LinkedIn presence.
Furthermore, if you are striving to let others learn more about your business, brand, products, services and even of a job opportunity, then it is of outmost importance that you create a business page tied to your personal profile.
Company Pages are still not utilized to their full extent and they will only grow in significance, so, if your audience is hanging out on this social platform, jump right now on the opportunity to grow visibility and reach your market share.
Keep in mind, as mentioned in the video below, that one of the requirements is a distinct email domain (firstname.lastname@example.org). LinkedIn does not allow Hotmail or Gmail or other generic email providers.
Best Practices in Leveraging LinkedIn Company Pages
-Use the valuable Company Overview “virtual real estate” space in a way to build followers and convert them to leads.
-Get the most visibility for your status updates by creating a dialogue or including a call to action.
-Help your Company Page go viral by holding a contest or a drawing
-Use grabbing attention images
-Add videos in your updates
-Ask your best customers to recommend your products and services via the LinkedIn “Request Recommendations” module.
Tips to help you leverage your Company Page on LinkedIn
-Feature your products and services and most importantly, their benefits. Be creative. Go beyond what LinkedIn is telling you to input. As an example: advertise your charitable causes, news about your business. In other words, help your prospects to establish a relationship with you.
-Frequently update your page. Be original. Keep in mind the users who are not looking specifically for a job, a product or a service. Publish relevant information on your industry and your specialties.
– Watch LinkedIn’s own company page updates for tips on engaging your page followers. Be transparent. Build your Company Page as a true reflection of your business. To attract clients, and ultimately engage them, express yourself online as you would talk to a client inside your office or store.
You’ll be creating the ‘ Know, Like and Trust’ (KLT) that is key to acquire more clients.
Your LinkedIn Company Page is good for your ranking in the search engines (SEO), and when interested people ‘FOLLOW’ your Page, they are giving you a heartfelt hand shake of approval and looking forward to learn from your expertise.
I sincerely think there is room to grow in the LinkedIn community and it will prove to be more and more important as time goes on for both credibility and engagement.
Frequently asked questions about Company Pages : LinkedIn Pages – FAQs
You are now all set to build your LinkedIn company page for your business!
Need help? Ask Janice!