What’s Your Target Market Searching For?
The key to using the right keywords and keyword phrases is to know what your target audience is searching for. You want to figure out what keywords your potential customers are using. You will find out they are using natural language and asking questions, not just typing in search phrases. When you know this, you can design your content around those keywords and what you are promoting simultaneously.
Define Your Target Market
Everything starts with knowing exactly who your audience is. If you already have an audience, you can look at your analytics to find out who they are. But, if you’re just getting started you may need to look to your competition to find out who their audience is so that you can start creating relevant content for them.
What Questions Do They Have?
When you find your audience note the questions they ask. The question itself is a keyword phrase or long-tail keyword that can be expanded or broken down to help you discover even more keywords and more information for your audience. Each question can become fodder for content whether it’s a product or a blog post, plus you can use that question as the start for more keyword research.
What Are Their Problems?
Knowing your audience well means knowing what their problems are. When you know their problems, you can come up with a list of keywords and keyword phrases based on those problems and finding solutions to those problems.
Use Predictive Search
Once you have a short list of keywords and keyword phrases you can plug them into Google Search, as you’re writing, notice the predictive text that starts appearing. Write down those phrases and keywords too and repeat the process.
As you gather more search terms you want to perform more keyword research. Using Google AdWords Keyword Tool, you can get more information about the keywords and keyword phrases that you want to rank for. You can find out which keywords are worth it to use to attract your audience.
Join Groups Your Audience Loves
Another way to find out keywords that you can use in your content and products is to join groups that your audience takes part in. It helps you to get to know the audience better. Your buyers are out there asking questions. Your job is to find those buyers and join their discussions. By being helpful, and conversational, you can get your products or your reviews in front of the very people who are looking for them.
Keep Your Emails Open for Responses
Another way to find out relevant information about your audience is to have your email available for them to contact you for answers to their questions, in much the same way you keep your blog posts open for comments. This information is priceless in getting you to know how you help and solve the problems your target market is struggling with.
When you focus on what your audience need you’ll automatically create content that the search engines will find, index and display. Keep in mind that the search engine’s job is to send their users to the most relevant content. This relevancy is totally dependent on what your audience wants and needs. Focus your energy on finding these keywords and it will be easier to create keyword rich content to best serve your target market.
Have questions? Get in touch!
Janice Dugas, Online Visibility Trusted Advisor