Category Archives: Online Visibility

SEO Keywords and Key Phrases

Janice Dugas Posted on by

What are Keywords and Key Phrases? Just like a keyword is a single word used as a search query, a key phrase is two or more words typed as a search query. To attract the right visitors to your website, you need to use keyword phrases instead of just single keywords in your content. This helps search engines match users to results that are more relevant to them. Technically, keywords and keyword phrases are terms referring to short and long … Continue reading →

You need SEO to build organic traffic to your site

Janice Dugas Posted on by

Why You Need SEO Traffic SEO, or search engine optimization, is the method by which you improve or “optimize” your website. The content on your website as well as the content you create off of your website for your ideal audience is also important for SEO purposes. To do SEO well, you need to know your audience, including geographic, demographic, and psychographic variables, understand your competition, be able to describe the problems you solve for your ideal target audience member … Continue reading →