Category Archives: Social Media

Attract and Engage Your Audience with Social Media

Janice Dugas Posted on by

Engagement has not always been a key element to grow a business, but nowadays, in a world where social media is more than just a common denominator to increase your bottom line, you must engage with your audience to serve them better. Social media frenzy of posting for the sake of posting won’t get you anywhere. The goal of your online presence is to capture attention and motivate people to not only become part of your business community but to … Continue reading →

Social Networking and Social Media Marketing

Janice Dugas Posted on by

Social Networking, Social Media Marketing and Advertising Building virtual communities that allow members to express their wants and needs is what social networking websites are all about. Following up with needs and wants to best serve the members of these communities is accomplished with social media marketing which connects them to businesses that delivers exactly what they are looking for. Through these networking sites, businesses keep in touch with individual followers and creates a ‘personal interaction’ that builds the ‘like, … Continue reading →

Google Analytics Helps Measuring Social Media Traffic

Janice Dugas Posted on by

Wondering where the traffic to your website is coming from? With a Google Analytics account, it is very easy to see what the traffic drivers are and as you check out the statistics, social media is likely to be among the first three traffic sources. TRAFFIC DRIVERS To see the channels sending traffic to your site on Google Analytics, go to Acquisition > All Traffic > Channels. Included in this section will be traffic from social media. You can compare … Continue reading →

Let people find out about your products and services with ads on Instagram.

Janice Dugas Posted on by

Instagram advertising is a quick, easy and effective way to reach your clientele and increase traffic to your website. Watch the video below for step-by-step instructions on how to set up your Instagram ads through Ads Manager on Facebook.       To learn more about how to advertise on Instagram I recommend you read Kristi Hines great article written for the Social Media Examiner blog:  How to Advertise on Instagram: A Complete Instagram Ads Guide. You are now all … Continue reading →

Facebook-Twitter-LinkedIn Visibility Strategies (Live Workshop)

Janice Dugas Posted on by

Increase your visibility on the Web to gain more traffic, leads and clients with Social Media. During the course of these live workshops, you will discover crucial factors of optimization (SEO) for your social media platforms and also simple effective proven marketing strategies that even the “gurus” of the Social Media world don’t even know about! Don’t miss this great opportunity to accelerate the growth of your business by wisefully using the effective communication tools to get in front of … Continue reading →

Benefits of using #hashtag in your Facebook status updates

Janice Dugas Posted on by

With the objective of  taking conversations about events, topics and people at the forefront, Facebook introduced the # symbol, called hashtag, to mark keywords. Searches now displays results based on those keywords and locate conversations about them. Let take for example the keyword ipad. Typing that keyword preceded by the hashtag into the search bar,  as shown in graphic below, returns status updates that are talking about the ipad: You could also search by typing the following url: http://www.facebook.com/hashtag­/xxx into … Continue reading →

Have you Created Your LinkedIn Company Page?

Janice Dugas Posted on by

If you are striving to let others learn more about your business, brand, products, services, it is of outmost importance that you create your LinkedIn Company Page. LinkedIn being a more professionally oriented social network, it qualifies itself as a tremendous opportunity to grow visibility and market share. Furthermore, since there is little competition at this moment in time, you could utilize this feature to its full extent to constantly grow your LinkedIn company page and position yourself exactly where … Continue reading →

Get More Visibility Online with Social Media!

Janice Dugas Posted on by

Increasing your online visibility with social media has never been easier! Welcome to my home on the Internet! My name is Janice Dugas and I help entrepreneurs and local business owners build strong relationships on social media to get more visibility, branding, traffic and  new customers. I’ve been leveraging the Web to expand my business since 1999 and happy to share my knowledge and expertise with as many people as possible to help them build and manage their own successful … Continue reading →

An Indicator That Social Media Is Playing A Key Role in SEO

Janice Dugas Posted on by

In this video, Matt Cutts, head of Google’s Webspam and Search Quality team talks about how Social Media marketing can converge with SEO results.         Therefore, it is imperative that all traditional and/or mobile sites gets compliant to the key factors that will determine their rankings in the Google SERP: Speed Formatting Relevance   “(…) As always, we want to help you find the most relevant answers among the billions of interconnected pages on the web. But … Continue reading →