Category Archives: Social Media

5 Tips for Publishing Great Content on LinkedIn

Janice Dugas Posted on by

5 Tips for Publishing Great Content on LinkedIn Now that you have a LinkedIn profile, what’s next? Beyond the fact of searching viable connections (people you already know or worked with), publishing content should be at the top of your to-do list. Publishing the right content on your feed as well as in your groups will attract potential leads and increase your credibility and expertise. Publishing an article on your timeline and then copy/paste that same exact article to all … Continue reading →

5 Things Not To Do on LinkedIn

Janice Dugas Posted on by

5 Things You Won’t See Me Do on LinkedIn With over 500 million monthly users, LinkedIn is the premier social media platform for professionals in all industries.  It is quite a large base to develop new connections and build relationships with potential clients. However, there are several LinkedIn “sins” which can haunt you and affect your credibility and reputation. Here are just a few things to avoid doing on LinkedIn: 1. Judge others for their choices. No matter what their … Continue reading →

Increase Your Credibility on LinkedIn and Attract Potential Leads

Janice Dugas Posted on by

5 Ways to Increase Your Credibility on LinkedIn and Attract Potential Leads Since it is best practice not to communicate on LinkedIn with a sales approach mindset, you need to make every aspect of this platform work to your advantage in order to both attract prospective clients and then convince them that you are the expert they’ve been searching for. One way to achieve this is by showcasing your expertise in a natural, informative way which leads to increasing your … Continue reading →

5 Things You Want to Know To Get Clients With LinkedIn

Janice Dugas Posted on by

5 Things You Want to Know To Get Clients With LinkedIn LinkedIn with more than 500 million users is the premier social media platform to use from the Big Three social networking sites ( LinkedIn, Facebook, Twitter) if you’re looking to make important business connections. Many recruiters are using LinkedIn to find job candidates; entrepreneurs are looking to grow their influence and build trust with buyers; and there is a lot of freelancers on the platform looking to join a … Continue reading →

Replace Blogging with Social Media?

Janice Dugas Posted on by

Should we replace blogging with social media?   If you are looking for ways to be an online person without having to create articles of 500 words or more to nurture your blog, you might be tempted to rely solely on social networks to share your voice and your message. I’ve met quite a few entrepreneurs sharing ideas, strategies, events, products and services on social media only as they had no website nor blog. Being homeless on the Internet is … Continue reading →

Attract and Engage Your Audience with Social Media

Janice Dugas Posted on by

Engagement has not always been a key element to grow a business, but nowadays, in a world where social media is more than just a common denominator to increase your bottom line, you must engage with your audience to serve them better. Social media frenzy of posting for the sake of posting won’t get you anywhere. The goal of your online presence is to capture attention and motivate people to not only become part of your business community but to … Continue reading →

Newsfeed : Facebook Wants Meaningful Social Interactions

Janice Dugas Posted on by

Facebook says it plans to transform the News Feed to promote “meaningful posts” Yep, Facebook is re-tweaking its Newsfeed again! With time we will see if these changes are really sweeping. The newsfeed algorithm will now prioritize friends and posts that spark comments between them at the expense of public content, news outlets and most importantly, will affect the time spent and ads you see on the social network. Should we panick? Not at all ! Mazdak Rezvani tells you … Continue reading →

Social Networking and Social Media Marketing

Janice Dugas Posted on by

Social Networking, Social Media Marketing and Advertising Building virtual communities that allow members to express their wants and needs is what social networking websites are all about. Following up with needs and wants to best serve the members of these communities is accomplished with social media marketing which connects them to businesses that delivers exactly what they are looking for. Through these networking sites, businesses keep in touch with individual followers and creates a ‘personal interaction’ that builds the ‘like, … Continue reading →

Have You Set Up Your Linkedin Company Page?

Janice Dugas Posted on by

Have You Set Up Your Linkedin Company Page? If not, read on! LinkedIn having a more educated and affluent audience than some of the other popular social media sites for business, creating a LinkedIn Company Page is truly an effective way to leverage your LinkedIn presence. Furthermore, if you are striving to let others learn more about your business, brand, products, services and even of a job opportunity, then it is of outmost importance that you create a business page … Continue reading →

Google Analytics Helps Measuring Social Media Traffic

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Google Analytics Helps Measuring Social Media Traffic Wondering where the traffic to your website is coming from? With a Google Analytics account, it is very easy to see what the traffic drivers are and as you check out the statistics, social media is likely to be among the first three traffic sources. TRAFFIC GENERATION To see the channels sending traffic to your site on Google Analytics, go to :  Acquisition > All Traffic > Channels. Included in this section will … Continue reading →

Let people find out about your products and services with ads on Instagram.

Janice Dugas Posted on by

Let people find out about your products and services with ads on Instagram. Instagram advertising is a quick, easy and effective way to reach your clientele and increase traffic to your website. Watch the video below for step-by-step instructions on how to set up your Instagram ads through Ads Manager on Facebook.     To learn more about how to advertise on Instagram I recommend you read Kristi Hines great article written for the Social Media Examiner blog:  How to … Continue reading →

Facebook and LinkedIn Visibility Strategies

Janice Dugas Posted on by

Facebook and LinkedIn Visibility Strategies Increase your visibility on the Web to gain more traffic, leads and clients with social media. During the course of these live workshops, you will discover the key factors to increase your SEO rankings with for your social media presence and also some simple effective proven marketing strategies that even the “gurus” of the Social Media world don’t even know about! Don’t miss this great opportunity to accelerate the growth of your business by wisefully … Continue reading →

Benefits of using #hashtag in your Facebook status updates

Janice Dugas Posted on by

Benefits of using #hashtag in your Facebook status updates With the objective of  taking conversations about events, topics and people at the forefront, Facebook introduced the # symbol, called hashtag, to mark keywords. Searches now displays results based on those keywords and locate conversations about them. Let take for example the keyword ipad. Typing that keyword preceded by the hashtag into the search bar,  as shown in graphic below, returns status updates that are talking about the ipad: You could … Continue reading →

Have you Created Your LinkedIn Company Page?

Janice Dugas Posted on by

If you are striving to let others learn more about your business, brand, products, services, it is of outmost importance that you create your LinkedIn Company Page. LinkedIn being a more professionally oriented social network, it qualifies itself as a tremendous opportunity to grow visibility and market share. Furthermore, since there is little competition at this moment in time, you could utilize this feature to its full extent to constantly grow your LinkedIn company page and position yourself exactly where … Continue reading →

Get More Visibility Online with Social Media

Janice Dugas Posted on by

Get More Visibility Online with Social Media Increasing your online visibility with social media has never been easier In the Age of Information that we live in, there is so many resources and tools available to everyone with an entrepreneurial dream, there is no more excuses not to jump on the opportunity and make it happen. With the venue of blogs, social media and professional networks, you can easily stay in touch with your existing clientele and acquire new customers. … Continue reading →

An Indicator That Social Media Is Playing A Key Role in SEO

Janice Dugas Posted on by

An Indicator That Social Media Is Playing A Key Role in SEO In this video, Matt Cutts, head of Google’s Webspam and Search Quality team talks about how Social Media marketing can converge with SEO results. Therefore, it is imperative that all traditional and/or mobile sites gets compliant to the key factors that will determine their rankings in the Google SERP: Speed Formatting Relevance   “(…) As always, we want to help you find the most relevant answers among the … Continue reading →