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Craft Magnetic Content That Gets Seen (and Shared)

Part 3 of the LinkedIn Visibility Series

Welcome back! Now that your goals are set and your LinkedIn profile is optimized, it’s time to move to the next game-changer: your content.

Because here’s the reality: you can have the best profile in the world, but if no one sees it, then it’s like hanging a masterpiece in a locked room.

Strategic content is the key that opens that door.

The 3 C’s of High-Impact LinkedIn Content

Let’s break down what makes content not just good, but great for visibility, credibility, and profitability.

🔹1. Connection – Make it personal and relevant

Talk to real people, not algorithms. use stories, insights, and examples your audience can relate to. Ask questions. Spark conversations.

Example:
“I used to think I needed to post daily to stay relevant. Turns out, consistent value twice a week brought me better engagement and my sanity back. How often do you post on LinkedIn?”

Tip: Personal stories create emotional connection and connection leads to trust.

🔹2. Clarity – Structure your ideas so they’re easy to consume

Break up long text blocks. Use short paragraphs. Add spacing and bullet points.
Use bold statements or emojis 🔥 to guide the eye.

Give people a reason to stop scrolling.

Tip: Clear format = higher engagement.

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🔹 3. Conversion – Invite the reader to take the next step

Every piece of content should lead somewhere:
→ a free guide
→ a comment
→ a conversation
→ a discovery call
→ a newsletter sign-up

Tip:  Without a clear call-to-action (CTA), content is just noise.

Your Action Step Today:

A) Choose one of your LinkedIn goals from Part 1
B) Write a post that:

• Shares a story or tip (Connection)

• Is easy to read and follow (Clarity)

• Ends with a CTA that links to that goal (Conversion)

TIP: Need inspiration? Repurpose a recent blog post or client story. Just adapt it to the platform.

My Experience:

When I started posting consistently on LinkedIn, I focused on being helpful and human, not perfect. I talked about SEO and content visibility, but I also shared real challenges, behind-the-scenes moments, and client wins.

The more I showed up with clarity and purpose, the more my posts turned into conversations, and those conversations turned into clients.

You don’t need to go viral. You just need to be visible to the right people.

📌 Next up in the series: Building a Meaningful Network of Aligned Connections

Your content is working for you, now let’s talk about who you’re connected to, and how to build a network that supports your goals and opens doors.

Stay tuned!

To Your Empowered Success,
Janice

PS: If not already done, I invite you to join my network on LinkedIn so we can share more content together.
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Check out the links below to catch up on earlier posts in the LinkedIn Visibility Series:

Part 1 Set Clear LinkedIn Goals to Skyrocket Your Online Visibility

Part 2  Optimize Your LinkedIn Profile for Maximum Impact

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Janice Dugas, Strategist for Brand Visibility & Online Profit Growth, specialize in helping entrepreneurs, local businesses, and solopreneurs enhance their online visibility, credibility, and ultimately, profitability. Through strategic content creation and optimization across platforms like websites, blogs, newsletters, and social media, she guide her clients toward building a strong and authentic digital presence.

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 Claim your free guide, ‘Boost Your Digital Presence: 11 Steps to Increase Your Online Visibility’ and move towards achieving your goals.

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[#LinkedIn3]