Social Networking, Social Media Marketing and Advertising
Building virtual communities that allow members to express their wants and needs is what social networking websites are all about.
Following up with needs and wants to best serve the members of these communities is accomplished with social media marketing which connects them to businesses that delivers exactly what they are looking for.
Through these networking sites, businesses keep in touch with individual followers and creates a ‘personal interaction’ that builds the ‘like, know and trust’ factor which converts the prospect into an evangelist customer.
Evangelism marketing is an advanced form of word-of-mouth marketing in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it. The customers become voluntary advocates, actively spreading the word on behalf of the company. Source: Wikipedia
Companies, brands and internet marketers can establish buying signals, such as content shared by people and questions posted online, and also through the analysis of keywords and keyword phrases used by the followers. It indicates a prospect’s interest in how your company can answer his greatest need.
An understanding of these buying signals can help your sales and advertising team target relevant prospects and run micro-targeted campaigns.
Social media websites such as Facebook, LinkedIn and Twitter offers advertising programs which provide business owners with the means to promote and reach targeted audiences.
These advertising campaigns are great and very popular due to the results they’re able to deliver. Also, these paid campaigns let you experience multiple advertising strategies beyond Google.
Social Media Advertising Works
Because in addition to the fact that millions of people access their Facebook, LinkedIn, Twitter and Instagram accounts on a daily basis, they’re also accessing the sites on their mobile phone.
See how you can get in front of your target market (audience) if you advertise on one or more of these sites on a consistent basis?
Being fairly new, and effective, as a way to get in touch with our clientele, it grabs their attention. You might think that some types of advertising can begin to lose their potency when users become accustomed to them. You are right, but nowadays, you can capture their attention, on the spot, before they move on.
Social media also has the unique ability to market directly to highly targeted prospects. For example, Facebook makes the following statement,
“While most online advertising provides about 38% targeting accuracy, Facebook, on average, delivers 89%. On Facebook, you’ll only pay to reach the right people who’ll love your business.”
This is because Facebook and other social marketing sites allow you to segment your audience. You can create ads based on your prospect’s location, age and gender, interests, and connections.
For example, you can advertise specifically to people who have joined a Facebook event. In some cases you can also find people who are similar to your best customers and create ads specifically for them.
I’d love to hear your comments and experiences on the above subjects. Kindly share your thoughts in the comment section below!
Until next, all the best,