Are You Struggling To Get Noticed on LinkedIn? • Janice Dugas Web Marketing

With over 1 billion members worldwide but only 1% of users posting weekly, the opportunity to stand out has never been greater!

In this training, I’ll walk you through simple, practical strategies to grow your visibility, credibility, and authority on LinkedIn, without tech overwhelm or wasting time on strategies that don’t work.

What you’ll learn in this session:

✔ Why LinkedIn is still the #1 platform for organic reach

✔ How to write a magnetic headline that attracts your ideal audience

✔ The secret of double visibility with your Business Page + Profile

✔ The three (3) publishing options: Posts, Articles & Newsletters

✔ How the LinkedIn algorithm decides who sees your posts

✔ Best practices for using hashtags

✔ The growing impact of AI-driven search

✔ A simple action plan & next steps you can start today

The key is not perfection, it’s progress.

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VIDEO TRANSCRIPT

” Hello and welcome. My name is Janice Duga and I’m so glad you’re here today for this short presentation in which we

are going to talk about how you can get more visibility on LinkedIn. I’ll share practical strategies that will help your

content reach more people, attract the right audience, and position you as the go-to expert in your niche. So, let’s dive in.

First things first, you don’t need to be a tech wizard to make this work. I’ll show you simple practical steps you can apply right away.

The exciting part is that once your profile header is optimized, your company page is linked to your profile and you understand how the algorithm and hashtags now work with AI, your content won’t just blend in in with the feed. it will actually stand out and that’s when people start noticing you.

Let’s take a look at the opportunity in front of us. LinkedIn has now crossed over 1 billion members worldwide.

And here’s what makes this so powerful. LinkedIn still offers one of the most generous organic reaches of any platform.

By showing up consistently, you can get your message in front of thousands of ideal prospect without paying a cent for ads.

And the kicker, only about 1% of LinkedIn users post content weekly. That means most of your competition is still asleep at the wheel. This is your chance to set up, own your niche, and position yourself as the trusted authority long before they even catch on.

Let’s talk about one of the most important part of your LinkedIn profile, your headline.

This is the very first thing people see under your name. And here’s the truth: most people don’t care about your degree or job titles.

What they care about is one thing. Can you help them?

Your headline should be written for your audience, not for you. Think of it as a promise about what they want, not what you do.

Here’s a simple formula to make it easy:

‘Empowering [who] to do [what] without [the thing they don’t want.]

An example about a business coach would be :

‘Empowering overwhelmed solopreneurs to design a simple growth plan without burning out or second guessing every decision.

And for example, mine on LinkedIn is:

‘Empowering [entrepreneurs and small business owners] to [grow their visibility, credibility, and profitability] online without [tech overwhelm or wasting time on strategies that don’t work.]

So, it’s clear, it’s direct, and it’s focused on the result my audience wants. That’s the power of a good headline!

Now, let’s talk about your LinkedIn business page.

Here’s a big advantage most people overlook.

Every time you publish content on your business page, LinkedIn prompts you to share it with a text or a quote from your personal profile. That’s double exposure. First from the business page and then from your personal profile. This means your post has two chances to appear in the feed and two opportunities to be seen by different segments of your network.

If you want to maximize visibility,credibility, authority, this is a no-brainer. You need a business page, my friend. 🙂

And once your business page is created, don’t stop there. Link it to your personal profile. Why? Because people look at your headline section. When they look at it, they’ll immediately see your company name and logo.

This adds instant credibility and makes you look more professional. It’s a small step, but it has a big impact on how you show up.

LinkedIn Articles

Most entrepreneurs think LinkedIn is only about posting in the feed. And while feed posts are great for quick visibility, there’s so much more you can do. LinkedIn also gives you the opportunity to write longer articles which position you as a top leader and even to create a newsletter which lets you build a subscriber base inside LinkedIn itself.

So instead of relying only on the feed, you can diversify your content, go deeper with your ideas and stay top of mind with your audience in multiple.. um.. ways. ( I lost my headphone. 🙂 )

LinkedIn Algorithm

So now let’s pull back the curtain on the LinkedIn algorithm and what you need to know about it. Every time you post, LinkedIn has to decide who should see this. And here’s what matters most:

Number 1: The Hook .

The first two, three lines are critical. If people don’t stop scrolling, LinkedIn thinks your post isn’t engaging.

Number 2: Engagement signals.

LinkedIn measures dwell time. In other words, how long people read, likes, comments, share, and saves. The more meaningful the interaction, the more reach you get.

Number 3. Relevance.

Keywords in your text like topics, industries, locations, helps LinkedIn match your post to the right audience. Hashtags still help, but natural keywords matter more.

Number 4. Consistency.

Posting regularly builds trust with the algorithm, which increases your reach over time.

What’s the big takeaway? The algorithm rewards content that captures attention, sparks interaction, and keeps people reading.

Start with your next post and build momentum step by step!

About Hashtags on LinkedIn

Over the past few months, I’ve been hearing from many solopreneurs, coaches, consultant, creators that hashtags on LinkedIn just don’t have the same impact they used to. A few years ago, adding [#entrepreneurship] [#small business] or [#marketingtips] felt essential.

Today? Not really. Because LinkedIn has changed the way its algorithm listens. Instead of relying heavily on hashtags, LinkedIn now pays more attention to the actual words in your posts, especially those in the first two or three lines. It looks at context, the services you mention, the industries you serve, the cities you name, the problems you solve.

Now that you know how to choose the right hashtags, let’s talk about how to actually use them as it can make a huge difference in much in how much visibility our post gets.

Q: How many LinkedIn now recommends?

A: 1 to 3 hashtags per post.

Q: Where do we put them?

A: We add them at the end of the post to keep our text clean.

You can sprinkle one or two inside. like this example: ‘ here’s how AI is changing #contentmarketing on LinkedIn.’ So it’s inside the sentence. And 3. aim for a healthy mix: broad hashtags, niche hashtags, and branded hashtags. Let’s avoid overused or irrelevant hashtags such as #love, #success, #life.

Be selective. Choose hashtags that really match your message.

Let’s say you write a post about remote team leadership. Instead of just throwing in hashtag #leadershipteam, try this. A broad #servantleadership, a niche hashtag #remoteteams, and a branded hashtag, #yournametips, for example.

In the past, hashtags were the main keywords LinkedIn used to categorize your post. If you added hashtag #leadership or hashtag #marketing, that was a primary way LinkedIn decided who should see it.

But now, LinkedIn uses AI very similar to how Google does to analyze the full meaning of your post.

-It looks at the words in your headline and first lines.

-It scans your text for related terms and synonyms.

-It checks engagement signals to see if your content resonate.

So, in other words, the algorithm is no longer hashtags first, it’s content first.

You don’t have to take my word for it. Let’s look at what the latest research says about hashtags in 2025.

Archer Polycarpio, a global e-commerce growth strategist, recently shared data backed insights across LinkedIn and other platforms, and the results are eyeopening.

A 2024 Statista report analyzed over 2,000 LinkedIn posts. Here’s what they found:

— Post with 1 to 3 hashtag got the highest engagement, an average of 14.7 likes.

— Post with no hashtags dropped to 10.8 likes

— Posts with more than 6 hashtags actually perform worse. Only 8.4 likes on average.

The conclusion: on LinkedIn, a few well-chosen hashtags clearly outperforms both extremes. No hashtags or too many. This less is more principle isn’t unique to LinkedIn.

– On Instagram, best practices now recommend three to five relevant hashtags.

– Same on Facebook. Meta suggests to use only hashtags that are relevant.

– On Tik Tok, hashtags should be culturally relevant tax.

So why does fewer works better?

Clarity builds trust.

When people see three focus hashtag, they instantly know what your post is about. But when they see 10, 15, 20 hashtag, it feels like noise and the algorithm often deprioritize it.

Clarity beats clutter.

Action Plan

We’ve covered a lot in a short time, so let’s bring it all together into a simple practical action plan you can start using right away.

Step 1: Choose three hashtags for your next post.

-A brand a broad hashtag to give you reach.

-A niche hashtag to target your ideal audience.

-A brand hashtag to build your long-term presence.

Step 2. Write a post that uses strong natural keyword and clear context.

As LinkedIn’s AI cares about your content first, then let #hashtags act as a reinforcement to support what you’ve already written.

Step 3. Stay consistent for two weeks.

Let’s say for the next two weeks, post regularly using that mix of hashtags. Don’t change them every single time. Let LinkedIn learn how to categorize you and let your audience start to recognize your branded hashtag.

Step 4. Observe and adjust.

Keep an eye on your analytics. Notice which post gets the more engagement or visibility. And if a certain #hashtag works well, use it more often. If one doesn’t seem to bring a result, swap it out and test another.

The key here is not perfection. It is progress.

Thank you so much for joining me in this lesson and I look forward to our next one. To stay in the loop, claim your free focus guide, “Boost Your Digital Presence, 11 Steps To Increase Online Visibility” at janiceloves.com/BoostOnlineVisibility

Until next, enjoy your LinkedIn content and all the very best.

Take care everyone!

Janice Dugas signing off. “

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PS: You’ve set goals. You’ve optimized your profile. Now let’s build content that makes people stop scrolling,and start clicking.

Part 1 of the LinkedIn Visibility Series

Part 2 : Optimizing Your LinkedIn Profile for Maximum Impact

Part 3 : Craft Magnetic Content That Gets Seen (and Shared)

To Your Empowered Success,
Janice

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KEEP IN TOUCH

Let’s connect on LinkedIn: https://linkedin.com/janicedugas and if you found this video helpful, don’t forget to:

Janice Dugas Web Marketing

Brand Visibility For Entrepreneurs with Janice Dugas

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