What Solopreneurs Need to Know About LinkedIn Post Visibility

Over the past few months, I’ve been hearing from many solopreneurs — coaches, consultants, creators — that hashtags on LinkedIn just don’t have the same impact they used to. A few years ago, adding #entrepreneurship, #smallbusiness, or #marketingtips felt essential. Today? Not really.

The reach isn’t what it once was, because LinkedIn has changed the way its algorithm “listens.”

Instead of relying heavily on hashtags, LinkedIn now pays more attention to the actual words in your post, especially the first two or three lines. It looks at context: the services you mention, the industries you serve, the cities you name, the problems you solve.

So instead of relying only on #businesscoach, it’s more effective to write something like:

“This week, I worked with a group of small business owners in Toronto to help them refine their content strategy. We focused on clarifying their messaging, simplifying their social media plan, and building confidence in showing up online. It was inspiring to see the breakthroughs they had in just a few hours.”

This type of post already does the work. It highlights the audience, the location, the service, and even shares a personal reflection. That’s exactly the kind of detail LinkedIn favors in 2025.

Are Hashtags Dead?

Not completely. They still work when used with intention. One to three well-placed hashtags can connect your post to a larger conversation or emphasize a theme.

For example, if you post about productivity, #TimeManagementTips could be useful. If you’re sharing insights on mindset or resilience, #GrowthMindset or #EntrepreneurLife might help connect your content to a wider audience.

But those long strings of hashtags at the bottom? They no longer add much value and can even make your post look cluttered or inauthentic.

What Works Better Than Hashtags

Here’s what I’ve seen work best for solopreneurs, both in my own experience and from peers on LinkedIn:

• Start strong. Lead with one or two short sentences that set the tone and grab attention. Keep it authentic and in your own voice.

• Use natural keywords. For example: “Helping solopreneurs in Montreal streamline their marketing” or “Coaching session on personal branding for new consultants.”

• Write like you speak. If you wouldn’t say it in a casual conversation, don’t force it into your post.

• Encourage interaction. End with a reflection, a tip, or a question that invites your audience to respond.

Engagement is now the ultimate signal. If someone comments, shares, or simply spends time reading your post (dwell time), LinkedIn interprets that as a sign of relevance.

Which means: it’s far more powerful to hold your reader’s attention for a few seconds than to stack a dozen hashtags.

What Really Matters for Solopreneurs

At the end of the day, this isn’t about tricking the algorithm — it’s about showing up clearly and intentionally.

Be specific about:

• What you do

• Who you help

• Where you are (or the market you serve)

When you speak in your own words and let your expertise shine through, people notice. Not just the algorithm, but the real decision-makers, collaborators, and clients who might click, comment, or reach out.

Still Not Sure Where to Start?

If adjusting your LinkedIn style feels overwhelming, or you’d like help rewriting one of your posts for clarity and impact, know that you’re not alone. Many solopreneurs are still navigating how to stand out on a crowded platform.

The good news? With a few small shifts — less reliance on hashtags, more focus on natural keywords and authentic storytelling — your content can cut through the noise.

Janice

PS: Reach out anytime if you’d like guidance!

For example, I used the hashtag #entrepreneursharvest when promoting our collaborative project on social media. Out of curiosity, I searched for #entrepreneursharvest on Google and was thrilled to see the impressive results that came ups:

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Want to go deeper on LinkedIn visibility?

I recently created a 15-minute video training called LinkedIn Visibility Made Simple where I share step-by-step strategies on using keywords and hashtags to increase your reach and attract the right audience.

This training is part of The Entrepreneur’s Harvest, a collaborative bundle of 15 products from 15 entrepreneurs, all designed to help you grow your business online.

You can get my training plus 14 other resources when you grab the bundle here: https://janiceloves.com/EntrepreneursHarvest

It’s a powerful way to expand your visibility and harvest new opportunities for your business!

 

Meet the Contributors to The Entrepreneur’s Harvest

This bundle is about learning from a diverse group of entrepreneurs, each sharing what they know best. Here are some of the contributors you’ll discover inside:

1) Bill Basinger — contributed “The Ultimate Emergency Preparedness Bundle”
Bill is an expert in preparedness, survival, and everything you might need during an emergency. His resources help you and your family be ready for the unexpected.
👉 Connect with Bill: BeSurvivalReady.com
| X/Twitter : @basinger
| Bill’s book on Amazon : Be Survival Ready: Your Survival Roadmap in a Changing World   https://amzn.to/4nnXsdD

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Nancy is an expert in creativity for entrepreneurs and writers, mentoring others toward peace, purpose, and prosperity.
👉 Connect with Nancy: NancyDadami.com
| X/Twitter: @NancyDadami
| Nancy’s book on Amazon: Discovering Calm One Brushstroke at a Time: Creativity Practices For Peace, Insights, and Inner Healing  https://amzn.to/3Vxl1V9

3) Ruth Ann Foote — Navigate the currents of online business with her contribution “Fish Out of Water” course.
Ruth is a writer, award-winning journalist and public historian. Lover of books and humanity.
👉 Connect with Ruth: RuthAnitaFoote.com
| X/Twitter : @RuthFooteWriter
| Ruth’s book on Amazon: For Shakespeare’s Stepchildren: 10 Essential Writing Tips and Techniques: Secrets of Successful Writers https://amzn.to/4pLlEs0

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Yvonne is a Relationship Building Strategist,empowering and supporting people just like you create a success mindset and grow your business fast by building strong relationships online and offline.
👉 Connect with Yvonne: YvonneAJones.com
| X/Twitter : @YvonneAJones 

5) Kathy Bales — contributed “Realignment: Reflect, Release, Reset ”
Kathy is an expert in guiding people through powerful mindset shifts and helping them transition from employee to entrepreneur with confidence and clarity.
👉 Connect with Kathy: KathyBales.com
| X/Twitter : @KathyBales_

6) John Yasmer — contributed “From Chaos to Clarity: How Writers and Course Creators Can Create More in Less Time”
John is a radiologist with a passion for productivity. He serves writers and course creators by sharing practical strategies to boost productivity and create with greater ease.
👉 Connect with John: JohnYasmer.com
| X/Twitter : @JohnYasmer

7) Rick Smith — contributed “How to Simplify Your Tech and Feel Confident Using It In 2026” Rick is an expert in the areas of technology and mindset.
👉 Connect with Rick: RichardRawlingsSmith.com
| X/Twitter :@RRawlingsSmith

8) Kathi Laughman — contributed “How to Write Your Way to a Better Business – Even if you’re not a Writer!” Kathi is a writer, possibilitarian, strategist and mentor.
👉 Connect with Kathi: KathiLaughman.com
| X/Twitter :@KLaughman
| Kathi’s book on Amazon: https://amzn.to/4nuRbgk 

9) Kimberly “Design” Love — contributed “Joyfully Jobless Year-End Reset”. Kimberley is a writer, artist, ‘Flip-Flop’ lifestyle designer  and entrepreneur.
👉 Connect with Kimberley: KimberleyDesignLove.com
| X/Twitter :@TheKimberleyLove
| Kimberley’s book on Amazon: https://amzn.to/4nuRbgk

10) Lorene Troyer— contributed “From Bland to Brilliant”. Lorene is a course and product creation expert and very tech savvy with ThriveCart.
👉 Connect with Lorene: LoreneTroyer.com
| X/Twitter :@LoreneTroyer1 

11) Pam Seino — contributed “The 3 Keys to Productivity”. Pam Kimberley is a writer, artist, ‘Flip-Flop’ lifestyle designer  and entrepreneur.
👉 Connect with Pam: PamSeino.com
| X/Twitter :@PamSeino 

12) Donna Lam — contributed “Mindful Productivity for a Peaceful Year-End”. Donna is all about mindfullness and stress-free living.
👉 Connect with Donna:  DonnaPresents.com
| X/Twitter :@donna_slam

13) Cheryl A Major — contributed “Food, Mood and Mindset”. Cheryl is an expert in health and wellness.
👉 Connect with Cheryl: https://ThinStrongHealthy.com/
| X/Twitter : @cherylamajor
| Cheryl’s book on Amazon: https://amzn.to/48htBPh

14) Connie Ragen Green — contributed “Money Mindset Makeover Course”. Connie initiated this collaborative project amongst her mentees. Connie is an online marketing strategist, author of more than thirty books on the topics of entrepreneurship, time management, productivity, and an international speaker who came online in 2006.
👉 Connect with Connie: https://connieRagenGreen.com
| X/Twitter : @ConnieGreen
| Connie’s book on Amazon: https://amzn.to/4nBGvfR

The Entrepreneur’s Harvest showcases resources from entrepreneurs passionate about helping you succeed!

See you inside. 🙂

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Janice Dugas, Strategist for Brand Visibility specialize in helping entrepreneurs, local businesses, and solopreneurs enhance their online visibility, credibility, and ultimately, profitability. Through strategic content creation and optimization across platforms like websites, blogs, newsletters, and social media, she guide her clients toward building a strong and authentic digital presence.

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