Go Beyond What’s Expected: Create Real Value with Simplicity and Focus

Back in 2008, I stumbled upon a powerhouse of motivation, clarity, and purpose: Brendon Burchard. Since then, I’ve been following his courses, soaking in his teachings, and even had the life-changing opportunity to attend his High Performance Academy live event in Phoenix, Arizona, back in September 2018.

His message has always been clear: High performance is not about burnout. It’s about clarity, energy, and meaningful service.

And that brings me to one of the most impactful questions he’s shared recently through GrowthDay, his daily personal development app:

“Where could I go beyond what’s expected and create meaningful, new value in my current role at work?”

This question got me thinking, not just as an entrepreneur, but as a mentor to others trying to build something real and sustainable.

Because here’s the truth: most new entrepreneurs are overwhelmed, uncertain, and overloaded with advice.
And it’s not their fault.

We’re bombarded with “must-haves”: funnels, freebies, automation, reels, lives, webinars… it’s easy to feel like we need everything before we launch anything.

But what if… the key to creating new value was keeping things simple?

Instead of aiming for complexity, what if we leaned into simplicity?

Here’s how I believe we can go beyond what’s expected, and create real value, without burning out:

1. Identify what your audience truly needs right now

Don’t build ten offers. Build one that solves a clear problem.

Ask: what question do I hear most often? Start there.

2. Offer a small, concrete solution

Think: mini-guide, checklist, one-page planner, 15-min tutorial.
Simple = doable.
When they get a quick win, you earn trust.

3. Show up consistently, not perfectly

You don’t need 30 pieces of content. You need one honest post a week that speaks directly to your people.
Consistency is greater than complexity.

4. Remove friction from your own process

Tech overwhelm is real. Start with what you know.
That might be a blog, a newsletter, or even a simple Google Doc.
You can always upgrade later.

5. Deliver value in unexpected ways

• Follow up with past clients and send them a free resource.

• Create a short video sharing a behind-the-scenes insight.

• Send a voice note or handwritten thank-you to a customer.

These little touches create unforgettable value, the kind that makes people remember you.

New to Online Business? Here’s Where to Start Without the Overwhelm

If you’re new to the online world and just discovered digital entrepreneurship, you are probably full of ideas but paralyzed by all the conflicting advice. Should you start with branding? A funnel? A blog? A course?

Let’s make it simple.

Here’s a proven roadmap to help you begin with confidence, clarity and simplicity, even if you feel completely overwhelmed:

The S.T.A.R.T. Framework for Beginners

S – Simplify your message
Who do you serve? What do you help them achieve? Clarity here is gold. Know who you help and how. Focus on one problem, one person, and one offer at a time.
Example: I help beginner entrepreneurs get visible online through valuable content creation and mindful marketing.

T – Take one platform to master
Don’t try to be everywhere. Pick just one platform to show up consistently (like LinkedIn, X aka as Twitter or even email.
Go where your people hang out and get consistent there. No need to be everywhere at once.

A – Attract with value
Offer small wins: a tip, a checklist, a quick how-to. Build trust through generosity. You don’t need fancy funnels, just show up and serve. People buy from those they trust.

R – Refine as you go
You don’t need a perfect brand or website to get started.
Create → Learn → Improve. Repeat.

T – Track what matters
Use a tool like GrowthDay to track your daily progress, habits, and personal growth.
Small, consistent steps lead to big momentum. Growth is built one day at a time.

Your First 6 Action Steps to Launch Online with Simplicity and Clarity

Feeling stuck at square one? Here’s your no-fluff checklist to start strong, even if you’re brand new.

1. Buy your domain name
Your domain is your online identity. Your ‘Home on the Internet’ as would say Connie Ragen Green, a great mentor of mine.
➡ Try Namecheap or GoDaddy

2. Set up a hosting & email marketing account
AWeber is great for beginners, you can create a simple landing page, connect a custom domain, and start collecting emails.
➡ Get AWeber here

3. Create a website using WordPress.org 
With WordPress.org, you’ll have full ownership, flexibility, and the ability to scale later.
➡ Most hosting platforms (like SiteGround or Bluehost) offer one-click installs.

Note: Be careful here…do not go on wordpress.com !  You want a website from the wordpress.org platform. Here is -> why.

4. Add a way to collect emails + create a simple lead magnet
You don’t need a complex funnel. Just a clear offer (like a checklist or guide) that people can download in exchange for their name + email.
Example: “5 Steps to Start Your Online Business with Clarity”

5. Use PLR (Private Label Rights) content to save time
Why start from scratch? PLR gives you a head start with editable templates, blog posts, reports, and more.
➡ Edit it with your voice and add your expertise.

6. Promote on social media—consistently
Choose one platform to show up and share your message.
Use your content to inspire, educate, and invite people to your list or offer.

Recap

You don’t have to be everywhere. You just have to be where it matters, with a clear message and a heart to serve.

Simplicity is not a step back. It’s a power move.

And that’s where the real value begins.

To Your Entrepreneurial Success!.

Janice

PS: I’ve been using GrowthDay since 2022, and it’s truly become my go-to app for personal growth, coaching, and tracking what matters. Brendon calls it “your personal growth coach in your pocket”, and he’s not wrong. It’s the one app I use daily to track my goals, habits, and mindset. Whether I’m building a launch, writing content, or coaching clients, GrowthDay keeps me clear and focused.

I highly recommend you give it a try. Staying consistent is the hardest part, and that’s where GrowthDay helps.

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Janice Dugas, Strategist for Brand Visibility & Online Profit Growth, specialize in helping entrepreneurs, local businesses, and solopreneurs enhance their online visibility, credibility, and ultimately, profitability. Through strategic content creation and optimization across platforms like websites, blogs, newsletters, and social media, she guide her clients toward building a strong and authentic digital presence.

 Claim your free guide, ‘Boost Your Digital Presence: 11 Steps to Increase Your Online Visibility’ and move towards achieving your goals.

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