If you are striving to let others learn more about your business, brand, products, services, it is of outmost importance that you create your LinkedIn Company Page.
LinkedIn being a more professionally oriented social network, it qualifies itself as a tremendous opportunity to grow visibility and market share.
Furthermore, since there is little competition at this moment in time, you could utilize this feature to its full extent to constantly grow your LinkedIn company page and position yourself exactly where you should be: in front of your audience!
The only requirement to create a company page is to have a distinct email domain (firstname.lastname@example.org) as LinkedIn does not allow Hotmail or GMail or other generic email providers. As suggested in their terms & services, if you do not have a distinct email domain, you could create a group to promote your company’s products and services.
Best Practices in Leveraging LinkedIn Company Pages
-Use the valuable Company Overview “virtual real estate” space in a way to build followers and convert them to leads.
-Get the most visibility for your status updates by creating a dialogue or including a call to action.
-Help your Company Page go viral by holding a contest or a drawing
-Use grabbing attention images
-Add videos in your updates
-Ask your best customers to recommend your products and services via the LinkedIn “Request Recommendations” module.
Tips to help you strategically create your Company Page on LinkedIn
*Feature your products and services and most importantly, their benefits.
Be creative. Go beyond what LinkedIn is telling you to input. As an example: advertise your charitable causes, news about your business. In other words, help your prospects to buy-in to you.
*Frequently update your page.
Be original. Keep in mind the users who are not looking specifically for a job, a product or a service. Publish relevant information on your industry and your specialties
* Watch LinkedIn’s own company page updates for tips on engaging your page followers
Be transparent. Build your Company Page as a true reflection of your business. To attract clients, and ultimately engage them, express yourself online as you would talk to a client inside your office or store.
You’ll be creating the KLT factor (Know, Like and Trust) that is key to acquire more clients.
Build a LinkedIn company page for your business now and gain followers!
Gotta start where you are…as I did! And I’m proud to be follower No 1. 😉
Not only is it good SEO, but when interested people ‘FOLLOW’ your Company on LinkedIn, they are giving you a heartfelt hand shake of approval and looking forward to learn from your expertise.
I sincerely think there is room to grow in this wonderful LinkedIn community and it will prove to be more and more important as time goes on for both credibility and engagement.
If we have not connected yet on LinkedIn, let’s do it -> now!
And if you have a question about LinkedIn company pages, do not hesitate to contact me .
Until next, all the very best!
Janice Dugas | Your Online Visibility Trusted Advisor
For More Information:
Frequently asked questions about Company Pages