How to Build Community While Growing Your Business Sustainably
Creating Meaningful Connections to Drive Sustainable Growth
Email continues to be one of the most powerful ways to foster genuine connections and provide actionable, thoughtful content directly to your audience.
At the same time, the way we communicate is evolving, with emerging trends redefining how we connect and engage in meaningful ways.
Digital marketing trends in 2025 ? A shift towards sustainability !
With businesses prioritizing sustainable strategies over traditional one-time launch events, there’s a noticeable shift toward increased focus on content marketing, email nurture sequences, and long-tail SEO.
These methods provide steady, predictable growth while fostering deeper customer relationships.
Gone are the days of relying solely on traffic spikes and high-pressure launches—today’s winning strategies emphasize consistency, value, and long-term engagement.
By adopting these approaches, businesses are not just selling but building loyal, thriving communities.
That said, launches aren’t disappearing entirely. Instead, their role is shifting to a bonus revenue source rather than the primary focus.
While the average person receives over 100 emails a day—making it harder to stand out, messaging tools like Messenger, Instagram DMs, and WhatsApp are becoming a great add-on in your toolbox for building direct, real-time connections.
The online learning market is projected to hit a staggering $325 billion this year, according to Forbes. While this represents incredible growth, it also brings challenges.
Are you ready to seize your share of this booming market? Let’s prepare together to overcome the challenges and leverage this unprecedented opportunity for sustainable success.
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Example of a Launch Using Messenger for Personalized Engagement
Say you are ready to launch your online course. Instead of relying solely on traditional email follow-ups, you could integrate Messenger into your strategy to create a more personalized and engaging experience. Here’s how ChatGPT suggest you do it:
Pre-Launch Warm-Up: A week before the launch, use your social media channels to invite your audience to join a Messenger list for exclusive updates and bonuses. The promise of real-time communication and special perks will draw in your most engaged followers.
Launch Day Conversations: On the day of the launch, send personalized messages via Messenger to the participants, sharing the link to your sales page along with a quick video explaining why the course is perfect for them. Encourage them to reply with any questions.
Live Q&A Support: For the first 48 hours, you respond directly to questions through Messenger, helping prospects feel confident about their purchase. Whether it was clarifying course content, addressing payment concerns, or simply offering encouragement, this personal touch makes a significant difference.
Follow-Up Nudges: As the launch deadline approaches, send gentle reminders via Messenger about the limited-time bonuses and enrollment closing. These messages will feel less intrusive than traditional email blasts because of the conversational tone.
The Results?
The launch could generate more enrollments compared to previous campaigns that relied solely on email. Your audience appreciated the personal attention, and the Messenger interactions fostered trust and loyalty that extended beyond the launch.
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Well, well, well, something new to try out.😊 What are your thoughts on these evolving trends? Hit reply and share your perspective, I’d love to hear from you.
To Your Empowered Success!
Janice
PS: Stay tuned for more actionable insights coming your way! Questions or Comments? You can reach me at contact@janicedugas.com
PPS: Book a free discovery call at calendly.com/janicedugas, and together we’ll map out actionable strategies to move your business forward. I’d love to help you turn your goals into reality!
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Resources / Recommendations
1. Email Marketing Skills
If you are:
- Eager to grow your email list or improve the results you’re getting from your email marketing efforts
- An entrepreneur striving for consistent growth and lasting success
- A new business owner or solopreneur working to launch and turn your venture into a profitable enterprise
I encourage you to check out the Email Marketing Essentials course from my colleague Sharyn Sheldon, owner of ContentSparks .
“Email marketing still remains one of the most powerful tools for reaching your audience directly. On social media, where platforms can change algorithms or even limit access to your content without warning, email gives you complete control over what your audience sees.
Even in the face of unexpected challenges, like a website crash or major business disruption, having your customers’ email addresses ensures you can still connect with them and keep your business moving forward.”
~ Sharyn Sheldon
2. Content Creation
Need to boost productivity, enhance your brand presence, and turn content creation into a profit-driving activity? Grab your copy of Lorene Troyer’s “365 Days of Content Ideas” ! https://janiceloves.com/365ContentIdeas
Eliminate Writer’s Block: Gain access to 365 pre-planned content ideas, ensuring you never face the frustration of staring at a blank screen again.
Streamlined Content Strategy: Includes a planning template to help you organize your content and map out a clear strategy for consistent posting.
Customizable Design: Editable Canva templates allow you to tailor the product to your brand, with full flexibility to change colors, add logos, or customize layouts.
Profit-Ready Opportunity: Comes with PLR (Private Label Rights), enabling you to rebrand and sell it as your own product, making it a valuable asset for generating income.
Audience Growth and Engagement: Every content idea is designed to connect with your audience, driving engagement, building relationships, and converting followers into customers.
Time-Saving Solution: Simplifies content planning, freeing up your time to focus on other aspects of your business while maintaining consistency in your messaging.
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Janice Dugas, Strategist for Brand Visibility specialize in helping entrepreneurs, local businesses, and solopreneurs enhance their online visibility, credibility, and ultimately, profitability. Through strategic content creation and optimization across platforms like websites, blogs, newsletters, and social media, she guide her clients toward building a strong and authentic digital presence.
👉 Download your free guide, ‘Boost Your Digital Presence: 11 Steps to Increase Your Online Visibility’ and go forward enhancing your profitability and achieving your goal!
“As long as you manage your time properly, you can get everything done.” ~John Cena
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