Increase Productivity with JV Affiliates
It’s quite obvious that there will be a time in your business when you absolutely must reach to JV affiliates.
Being a ‘solopreneur’ is surely something to be proud of, but for savvy business owners, seeking help in the form of Joint Venture partners is the next step to increase productivity.
Also called affiliates, JV partners act as your own private sales ambassadors, spreading the word about your products and services to their own audiences, allowing you to reach people who might otherwise never encounter you.
An affiliate promoting you sends out this clear message: “I know this seller; I trust him/her, and you should, too.”
Notwithstanding those many benefits, service professionals such as coaches and product sellers more often than not, struggle to find great partners.
Affiliate marketers will register for your affiliate program, but the Pareto Principle is alive and well when it comes to the engagement rate: 20% of your affiliates will do 80% of the work.
That is why you need to recruit higher performing affiliate partners.
Question is, where do you find them?
Connect with Virtual Assistants
Chances are good that you know some VA ‘s that works for other business owners in similar niches. If you’re a social media manager, she very likely works with several other social media managers, and she’s in a position to know:
• Where clients are in the business development cycle (ideally you want established partners, not newbies)
• Their audience demographics (so she’ll know if they’re a good fit or not)
• Their willingness to promote (some people simply don’t do JV’ s, so it’s a waste of time to approach them)
Ask Your Best Clients
Especially if you’re a social media manager, your clients might just be your biggest fans—and they’re in a position to recommend you to friends, family, social connections, and elsewhere.
Be sure your clients all know that you offer a referral/affiliate program, how to sign up, and what the benefits are.
Check Out Your Competitors
It’s true—your competitors might just be your biggest affiliates, if you give them a chance.
In some circles, clients tend to “graduate” from one coach, mentor, trusted advisor, guide or trainer and move to another. This is normal and to be expected. And when you’re on good terms with your competitors, the coach, mentor, trusted advisor, guide or trainer their ex-clients move to might just be you!
Don’t be afraid to look in unusual places to find affiliate partners. You really never know who can connect you with potential clients and partners.
Think about your social circles, your competitors, collaborators and colleagues—and consider all of their relationships and how far that might stretch.
Then pick up the phone or draft an email and start leveraging your contacts and increase your productivity!
Have some tips to share? Would love to hear your thoughts in the comments below!
So, What’s a Joint Venture?
…A “JV” Happens When Two or More People Collaborate on a Book, Online Course, Information Product, or Other Project with the Purpose and Intention of Sharing Valuable Information With Others and Making a Profit
My friend Connie Ragen Green partnered with Noel Watts, known to love improving productivity with easy to use tools, to launch a comprehensive training to your distinct advantage: JVs Made Simple. Inside this training, you will learn how to partner with those who are ready to work alongside you in your chosen niche. Check it out!
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